In 2025, Dubai's retail real estate market demonstrated growth amid record tourist inflows and high demand from retailers. In the region's hot climate, shopping malls are increasingly serving as leisure spaces, which helps attract significant visitor footfall.

The family entertainment segment is developing. In the early 2030s, the UAE's first Disneyland theme park is expected to open.

Dubai's gastronomic sector is rapidly expanding due to the city's cultural diversity, tourist flows, and investment appeal.

Key Dubai malls are experiencing a shortage of retail space, intensifying competition among tenants for prime locations.

In 2025, the volume of new supply totaled 36,000 sq. m. In 2026, around 37,000 sq. m is expected from the launch of First Avenue Jumeirah Mall and The Villa Square Mall. In 2027, Al Khail Avenue Mall and Expo City Mall are planned to open.

Russian brands and foodservice operators continue to expand their presence in Dubai. In total, 10 domestic brands debuted on the Dubai market in 2025. Currently, 95 retail and restaurant operators of Russian origin are operating in the Emirate.