Services for developers

Nikoliers provides a full range of consulting and brokerage services in the residential property sector in Moscow and St. Petersburg, as well as in other regions of the Russian Federation. At the advisory stage, we help with creating a product that is in demand and relevant to the market. At the brokerage stage, we are fully responsible for the pace and volume of sales. We are a valuable partner because we save your time and provide you with quality results.

Services for developers
We provide a full cycle of professional consulting services for residential projects – from the sale/acquisition of land plots for residential development to the conceptual commercial development as well as brokerage and marketing of business and premium class projects.

Services for buyers
We fully support the transaction from the first call to handing over the keys at the commissioning stage, guaranteeing due diligence and bearing responsibility for the quality of the product offered.

Co-operation with Nikoliers will allow you to:

Avoid mistakes at the initial stages of working on the project, which can later play a crucial role in its success;
Minimize market risks;
Maximize project yield;
Create a project that is effective from economic and market perspectives;
Create a successful brand that will work effectively during the entire period of project delivery;
Save money on media purchases by using special terms and discounts that are due to Nikoliers;
Maximize the yield through competent pricing and sales strategy;
Receive a stable and predictable sales revenue;
Reach a wider audience due to Nikoliers’ extensive customer base;
Maintain full control over the project, getting rid of routine.

Services

Search for and investment sale of land plots

Analyzing the potential of land plots and development projects, as well as assessing their market value.

Selecting land plots to suit the interests of buyers and representating landlords in the process of selling land plots and development projects.

Full support of land plot sale and acquisition transactions.

Consulting

Land best use analysis:

Location analysis
Analyzing transport and pedestrian accessibility
Analyzing window view characteristics
Infrastructure analysis
SWOT analysis of project utilization

Analyzing the competition:

Key market indicators
Overview of main competitors
Analyzing the supply structure, demand and prices of competitors
Analyzing the future business environment
Secondary market analysis

Conceptual development / audit of the existing concept:

Recommendations on the project concept: architectural concept, density and height, apartment mix (floor plans), fit-out, MEP systems, parking, infrastructure and provision of urban amenities
Recommendations on the project marketing strategy: derivation of starting prices through criteria analysis and sales schedule
Financial analysis of the project

Project support through all design stages:

Recommendations and comments on the project at various design stages like the architectural and urban planning solution, expert evaluation, as well as detailed design and blueprints
Analyzing draft offers and recommendations on adjustments / design
Participation in working meetings with the client's project team

Marketing

Preparations for project delivery:

Updating the sales plan and generating the price list
Advertising and promotion strategy
PR-strategies for project promotion
Preparing the project for delivery: branding, “turnkey packaging” (website, layout, sales office, etc.).

Marketing support:

Advertising support of the project
Media planning and efficiency assessment
Developing a creative promotion concept
Printed and souvenir products
Marketing and analytical support
Monitoring of the competition and recommendations on adjustments to project delivery parameters