Not a single new shopping mall has been opened in Saint Petersburg in H1 2023. Amidst the zero growth and the lack of new space, the main activities included the rotation of tenants in existing SCs as well as the reopening of “dormant” shops. Thus, Women’s secret resumed its operations in Europolis Mall, City Mall, Leto and Galeria Mall. Some of the well-known brands also launched new formats. For instance, Mascotte shops reopened with a renewed concept in Mega Dybenko and Mega Parnas malls.  
The Estonian vendor of underwear BonBon Lingerie and the Australian sportswear brand 2XU entered Saint Petersburg market in the first half of the year. Lebanon-based Daher Group opened Maag, Dub, Ecru and Vilet stores.
The number of clothing and footwear shops opened in the first half of this year has tripled year-on-year. Many companies are not just expanding, but also widen their assortment: Zarina has launched a men’s clothing line, Love Republic has come out with the Premium collection, while 12 Storeez plans to launch a homeware line.