In 2023, the new regional supply amounted to 158,900 sq m, which is 14.9% more than a year earlier. It is expected that in 2024 the commissioning will swell by 62.6% to about 258,400 sq m of leasable area; as in 2023, no regional and superregional facilities are announced for opening next year.
In 2023, the Russian market has seen 27 foreign and 20 Russian brands entering. In addition, multi-brand spaces have become widespread. The growth of online retail has had a significant impact on retail trade, with many companies adapting their business by expanding their presence through omnichannel marketing.
The trend towards creating redevelopment projects continues, primarily due to the shortage of new construction sites in most convenient, central locations. More and more space in shopping malls is allocated for fitness clubs, beauty salons, and specialized healthy food restaurants. Fitness has been one of the fastest growing segments in recent years.